Electro-pop Vocalist GIIA Talks New Release, “Fade to Grey” and her Influences

We had the opportunity to speak with Electro-pop vocalist GIIA about her new release, “Fade to Grey,” and her influences.

In your release, you talk about how your connection with nature inspired your new single “Fade to Grey.” What sparked this dark depiction? 

I grew up in a very environmentally conscious family. My dad is an environmental lawyer so we have always appreciated nature. I came up with the idea of writing the song in the perspective of Mother Nature and got really excited about that concept. That’s where Fade To Grey came about.

How do you think “Fade to Grey” steers the conversation? Do you believe that more people will start to realize their actions in the way it affects the environment? 

I would love to hear that people listened and then took action to become more environmentally friendly! But bottom line, I just think that its important that this topic is a part of the conversation.

Being a newcomer to the electronic music industry, how do you feel your vocal training at Berklee  has helped you achieve so much in such a short period of time?

Watching and supporting my friends and classmates at Berklee has really given me an upper hand as a newer artist. For years now, I have been watching and taking notes on what works and what doesn’t. I am thankful for all the amazing musicians I have been able to meet over the years.  

Who would you credit as your biggest influence for your music? Your biggest inspiration?

George Maple. She is my go to female vocalist in the electronic genre. Not only are her vocals and melodies spot on but I really relate to her brand in general.

Considering how quickly you’ve made headway with the few releases you’ve put out, where do you see yourself in a year? What sort of impact are you looking to make on the music industry? 

I have been extremely happy about all the support that I have gotten this early on in the game. In a year I would like to have an EP out and have many live shows lined up!

Working with MEMBA, you’ve got a few great tracks that all have their own character and definition to them. What is the writing process like for you?

Working with MEMBA is so seamless that we are able to work fairly fast. Melody always comes to me first. I send them an idea of what I have in mind and they create a track. Sometimes its the other way around. We record vocals in our home studio. I love being in the booth. We have created full songs in one afternoon!

What has been your biggest challenge so far as a newer artist trying to make a name in the electronic music world?   

Building that strong group of loyal fans. My challenge now is to make sure my music is heard in as many places as possible. I can’t wait to see what will come next.

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